With the mass proliferation of cell phone usage and the increasing ubiquity of cell phone cameras, the possibilities for customer acquisition through the leverage of innovative marketing solutions and these mobile technologies are growing.

For example, the realms of design, technology, and Marketing 2.0 overlap with the Semapedia project and more recently p8t.ch. These 2D barcodes can be read by taking a photo with a mobile phone(provided a code reader is installed), automatically launching the phone's web browser to any specified URL. The wearable p8t.ch product connects online social media with mobile technology and real-world interaction - true multi channel marketing!

With the ability for a user to redirect their unique p8t.ch URL as many times as desired, the image has the potential to act much like a standard text shortcode, and web tracking analytics should be able to be applied.

Until phones come readily equipped with the code-reader technology, however, the implementation of this technology is very limited. Even so, its potential is great for on-demand relevant marketing in print, outdoor/experiential events, and tradeshows.

For more information, visit:
P8TCH
Semapedia.org