In the newest release of our product, JuiceMetrIQs, we've implemented additional functions for better customer segmentation and segment analysis! We're continuing to work with our clients and strategic partners to develop the tools they need to increase customer retention, analyze their customer data, and subsequently create better targeted behavioral marketing.

JuiceMetrIQs users can now compare sales, acquisition, and customer demographic data from different segments side by side, making it easier to identify segment activity in relation to total sales.


Additionally we've re-introduced the data chart builder where users can create charts based on the type of data, segment, and date range displayed.


We've also included functions within our email marketing message reporting that allows users to create segments from link click activity, unifying customer purchase history with marketing interactions. This on-demand segmentation can then be used with our segment comparison tool to easily see how sales, acquistion, and demographics differs between customers who click on different links.

In terms of email conversion tracking, on top of tracking the sales revenue received from individuals sent an email, we now plot anticipated sales numbers (based on sales from the previous 6 weeks) so our clients can see how their email generated sales are performing in the context of expected sales levels.



It probably needs a little updating now, but for more information, check out our demo.