Juice Media will be hosting the first of a series of webinars featured by the Marketing 2.0 Technology group on LinkedIn.

Join us for this free webinar, Integrated Marketing Technology: Solutions for Customer Data Management, being held on Wednesday, May 21, 2008 at 10:00am-11:00am PDT.



This webinar will cover the available integrated marketing technologies being used by companies to consolidate, manage, and explore their ever-growing customer databases. Topics reviewed will discuss:

• dealing with distributed customer data
• the benefits and challenges of customer data management
• existing and available technologies
• choosing the right solution for your business

Title: Integrated Marketing Technology: Solutions for Customer Data Management
Date: Wednesday, May 21, 2008
Time: 10:00am-11:00am PDT
Password: 2.0t3ch

Space is limited.
Reserve your space now at:
https://www2.gotomeeting.com/register/214133363

--Partnership offers integrated marketing intelligence solution to existing clientele--

SAN DIEGO – May 5, 2008 – Juice Media Worldwide, an on-demand marketing intelligence application provider, announced today its strategic partnership with Off Madison Ave, an award-winning, fully integrated marketing agency.

With the partnership, Off Madison Ave will be able to use Juice Media's integrated marketing platform, JuiceMetrIQs™ to offer more comprehensive, targeted marketing services to their existing clientele. Off Madison Ave plans to use JuiceMetrIQs to automate, execute, and measure marketing campaigns while giving their clients more insight into the results of their marketing efforts.

"JuiceMetrIQs solves the longstanding issue of enabling our clients to easily segment databases quickly and reliably," said Jason Baer, Director of Strategy at Off Madison Ave. "Personalized, targeted lifecycle marketing is more effective than traditionally used batch and blast methods. JuiceMetrIQs allows us to target individuals based on specific criteria, making one-to-one marketing truly achievable."

JuiceMetrIQs aggregates sales, customer, and campaign tracking data into a single web-based application, allowing its users to deliver and track highly-targeted marketing campaigns. JuiceMetrIQs' ability to determine revenue at the customer-interaction level enables marketers to develop personalized campaigns that lift conversion rates and increase customer retention.

Now more than ever businesses must leverage personalized communications to achieve success," said Rick Enrico, President and CEO of Juice Media. "Together, Off Madison Ave and Juice Media are focused on solving the distributed data dilemma by offering an easy-to-implement automated marketing platform for businesses that need improved cross-channel marketing reporting, efficiency and results."

About Off Madison Ave:

Off Madison Ave, a collaborative marketing communications firm located in Phoenix, redefines what it means to be an agency by delivering results-focused strategies and new methods of measurement. The agency focuses on a fully integrated approach to business consulting, public relations, advertising and interactive marketing. By embracing its signature "outthink. outperform." mentality, the firm serves clients as a partner, advocate and advisor with an in-depth knowledge of their business, industry and competitors. Each discipline invests the time and resources to assess client needs, develop strategic planning, elevate brand awareness and raise revenues.

The agency continues to earn a No. 1 ranking for public relations and Internet marketing in the state, and was voted one of the top two advertising firms by Arizona Business Magazine. Off Madison Ave has served as the designated Southwest regional partner of Worldcom Public Relations Group, www.worldcomgroup.com, the world's largest consortium of independent public relations firms, for the last five years. A sampling of the firm's clients includes: Nike, DMB Associates, Inc., APS/Pinnacle West Corporation, Allied Waste, National Academy of Sports Medicine (NASM), Phoenix Art Museum, Avnet, Cruise America, Arizona Federal Credit Union, DrWeil.com, Kimpton Hotels and many more. Visit www.offmadisonave.com for more information.

About Juice Media:

Based in San Diego California, Juice Media Worldwide develops JuiceMetrIQs, a SaaS on-demand Marketing Intelligence platform. The JuiceMetrIQs application automatically unifies distributed consumer data from multiple IT systems in real-time to enable marketers to deliver highly personalized one-to-one communications based on purchasing patterns and previous marketing interactions. JuiceMetrIQs empowers marketers to deliver marketing messages to customers through the right channel, with the right content, at the right time. For more information please visit http://www.juicemetriqs.com.

By Rick Enrico

--Find out how to collect and analyze the cross-company data needed for effective marketing programs without the struggle of working with IT.--

Marketers who look for ways to work better with their IT counterparts will find ample references and suggestions from any search engine; the cyber world is littered with "how-to" papers and thought pieces. With all this information readily available, one would think the business units could easily find common ground.

Think again.

Reality shows us that the opposite is true, and for understandable reasons. While marketing relies heavily on corporate and internet networks to conduct one-to-one lead generation, branding campaign and customer service initiatives, IT departments are usually knee-deep with other mission-critical support requirements, particularly in operations and finance. These disparate pain-points invariably lead to conflict in priorities that, in today's world of shrinking budgets and staff, will not resolve itself simply by instituting a "Can't we all just get along" executive order.

Instead, successful organizations are deploying third-party web-based systems to enable marketers to search disassociated customer databases to build customer profiles and update segments in real-time; all without creating IT work requests in the process. These platforms streamline the marketing process by enabling companies to store customer interaction data -- such as sales transactions, demographics, website data and email addresses -- and segment that information to build relevant targeted marketing campaigns. Customer data is housed in a single warehouse that is tied to a concise central reporting dashboard. 

This real-time information empowers marketers to plan and execute stand-alone or comprehensive cross-channel marketing programs that can include email, direct mail, online video, voicemail, surveys, live chat and lead management. The results include higher conversion rates as well as increased customer satisfaction and client retention.

Here's an example. A Midwest-based retailer wanted to create an email campaign targeted to past purchasers in order to acquire repeat business. Doing this effectively meant knowing what the customers had previously purchased, and thus required integration between the company's loyalty and POS databases with an email marketing system. The company leveraged an on-demand, marketing intelligence platform to facilitate the channel integrations and segment past purchasers who were opted in to receive commercial email messages without tying up the IT department's resources in the process. The retailer then executed a targeted campaign with pinpoint accuracy. The result: The retailer witnessed a 150-percent uplift in email marketing ROI from that one campaign.

What's more, the marketing department was able to quickly combine POS and web data on its own within the technology platform to better understand customer behavior and deliver only the most relevant promotion campaigns to subscribers. Subsequently, the retailer's website traffic increased by 40 percent within 60 days.

Steps to integation

To get started, marketers must first evaluate if such a system would be of benefit to them. Start by identifying all the areas that customer data is currently held within an organization. The outcome may surprise some. In addition to a central CRM system, accounting systems, e-commerce and product marketing departments typically have other customer data not captured anywhere else.
 
Once all the proverbial stones have been overturned, organizations should consider all the marketing initiatives they do, such as direct mail, online, advertising and in-store promotions. Companies that maintain more than two customer data houses and conduct at least three distinctly different marketing promotion campaigns throughout a given business year would benefit greatly from a marketing intelligence platform.

If a more in-depth analysis of market dynamics, messaging and tactics is required, companies may consider hiring an outsourced research firm. There are numerous ones to choose from of all shapes, sizes and fee structures. Wikipedia offers links to several of them here.

When evaluating web-based intelligence platforms, marketers need to ask the following questions:

• Can the system hyper-segment data from various sources based on customer behaviors and preferences?
• Can the system "Mash Up" this data into a central dashboard for up-to-date reports and analyses?
• Does the system integrate with email marketing platforms, thereby allowing companies to plan, execute and analyze such campaigns in one click?
• Does the system automatically push updates and new versions without interrupting operations or requiring in-house IT support?

Today, marketers are in greater need for data-driven business intelligence, hyper segmentation and behavioral targeting that they can leverage to create dynamic and relevant promotion campaigns. The introduction of web-based systems helps define the aggregation, analytics and automation of customer interaction data to drive campaign optimization while still keeping marketing and IT departments out of each other's hair.

Petco's goals for delivering relevant marketing is a major undertaking. The level of personalization they are trying to reach with their campaigns is what most other businesses should strive for. However, creating one part of the integrated marketing system, as the article states, required six months of dedicated development! That's a major investment that many companies just don't have the resources to make.

Consequently a company, Juice Media is addressing the ever growing demand for these types of integrated multi-channel marketing technology solutions. Part of the JuiceMetrIQs solution is its ability to connect and report across multiple points of sale and access all those records and information from a single application. It's all about having the ability to really know your customers and develop behavior based marketing.

Read the article except below to learn about the motivation behind Petco's big move, what it took to make it, and how they plan to use their new marketing technology for improved customer acquisition and retention.

The following is an excerpt from an the Internet Retailer article, "Do You Know Me?" , by Don Davis.

Data Silos

Many retailers would like to follow Petco’s lead, but find their efforts stymied because customer data is held separately by store, e-commerce and catalog/call center systems. Nonetheless, a growing number of multi-channel retailers are creating cross-channel data repositories, and using them to provide more relevant offers and improved customer service.

Driving these efforts are the growing numbers of multi-channel consumers who want to receive offers that matter to them. 64% of consumers said they went online to do research before making a purchase within the past three months, including 77% of those with incomes of $75,000 or more, according to a study by e-commerce vendor Sterling Commerce.

And the best thing a merchant can do to ensure repeat patronage is “provide special offers based on my prior purchases,” said 59% of respondents last year, in a survey by interactive marketing firm DoubleClick Performics and research and consulting firm The E-Tailing Group.

But technical and internal political issues prevent many retailers from sharing data across channels. While a survey last fall found 75% of retailers collect customer-specific data in stores and 45% online, the most common way that data is stored is separately by channel, an answer given by half of merchants responding, according to Retail Systems Research.

“They’re collecting a tremendous amount of information about customers, but haven’t figured out how to share that across channels yet,” says Brian Kilcourse, managing partner at the research firm.

Why? Lack of both time and senior-level support, suggests a study released in January by the Direct Marketing Association, a trade group. In that survey, the top two challenges to cross-channel integration were “time required to evaluate promising practices” and “difficulty in measuring return on investment,” each chosen by 84% of respondents. Close behind, at 83%, was “organizational culture does not support integration.”

Some have overcome the obstacles, such as Petco, which expected to complete this spring merging store and web data into a single customer data mart. Lazarchic says there are three main tasks: collect the customer data, gather it all in one database and then figure out how to use it.

For many multi-channel retailers, he says, identifying store shoppers is difficult because many transactions are anonymous. Petco has the advantage of a long-standing loyalty program called PALS that has signed up millions of customers with offers of discounts and rewards. When a PALS member makes a purchase, that information goes into the file for that customer.

For Petco, the toughest piece was creating the customer data mart, which took an internal team six months to complete, Lazarchic says. Each customer’s profile will include, besides online and offline transactions, information drawn from analytics provider Coremetrics Inc. about what the customer searched for and viewed at Petco.com. “Before we only knew what you purchased,” Lazarchic says. “With the Coremetrics data we’ll know your interest and intent.”

The customer profile has 150 or more data points. Petco not only tracks what type of pet a customer owns, but whether he buys premium or organic food, and which purchases he makes in store versus online.

It’s all aimed at making offers relevant. “If a customer buys 40-pound bags of dog food in the store because he doesn’t want to pay shipping charges, I want to keep marketing messages for store stuff store-specific,” Lazarchic says. “But if he’s buying three and a half pound bags of cat food online, I’ll send him online cat offers. I want to keep it specific by channel and pet type.”

By Rick Enrico
President and CEO
Juice Media Worldwide

Marketers who look for ways to work better with their IT counterparts will find ample references and suggestions from any search engine; the cyber world is littered with "how-to" papers and thought pieces.  With all this information readily available, one would think the businesses units could easily find common ground.

Think again.

Reality shows us that the opposite is true, and for understandable reasons.  While Marketing relies heavily on corporate and Internet networks to conduct one-to-one lead generation, branding campaign and customer service initiatives, IT departments are usually knee-deep with other mission-critical support requirements, particularly in operations and finance.  These disparate pain-points invariably lead to conflict in priorities that, in today's world of shrinking budgets and staff, will not resolve itself simply by instituting a "Can't we all just get along" executive order.

Instead, successful organizations are deploying third-party Web-based systems to enable marketers to search disassociated customer databases to build customer profiles and update segments in real-time; all without creating IT work requests in the process.  These platforms streamline the marketing process by allowing companies to store customer interaction data - such as sales transactions, demographics, Web site data and email addresses - and segment that information to build relevant targeted marketing campaigns. Customer data is housed in a single warehouse that is tied to a concise central reporting dashboard. 

This real-time information empowers marketers to plan and execute stand-alone or comprehensive cross channel marketing programs that can include email, direct mail, online video, voicemail, surveys, live chat and lead management. The results include higher conversion rates as well as increased customer satisfaction and client retention.

Here's an example.  A Midwest-based retailer wanted to create an e-mail campaign targeted to past purchasers in order to acquire repeat business.  Doing this effectively meant knowing what they had previously purchased, and thus required integration between their Loyalty and POS databases with an e-mail marketing system. The company leveraged an on-demand, marketing intelligence platform to facilitate the channel integrations and segment past purchasers who were opted in to receive commercial e-mail messages without tying up the IT department's resources in the process.  The retailer then executed a targeted campaign with pinpoint accuracy.  The result - the company witnessed a 150-percent uplift in e-mail marketing ROI from that one campaign.

What's more, the marketing department was able to quickly combine POS and Web data on their own within the technology platform to better understand customer behavior and deliver only the most relevant promotion campaigns to subscribers. Subsequently, the retailer's Website traffic increased by 40 percent within 60 days.

When evaluating Web-based intelligence platforms, marketers need to ask the following questions:

• Can the system hyper-segment data from various sources based on customer behaviors and preferences?
• Can the system "Mash Up" this data into a central dashboard for up-to-date reports and analyses?
• Does the system integrate with e-mail marketing platforms, thereby allowing companies to plan, execute and analyze such campaigns in one click?
• Does the system automatically push updates and new versions without interrupting operations or requiring in-house IT support?

Today, marketers are in greater need for data-driven business intelligence, hyper segmentation and behavioral targeting that they can leverage to create dynamic and relevant promotion campaigns.  The introduction of Web-based systems helps defines the aggregation, analytics and automation of customer interaction data to drive campaign optimization while still keeping marketing and IT departments out of each other's hair.